{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.lead-generation","name":"Lead generation","alternateName":["lead gen"],"description":"Activity designed to identify or attract potential customers.","disambiguatingDescription":"Here “Lead generation” means: Activity designed to identify or attract potential customers.","url":"https://pitch.dog/startupwords/terms/lead-generation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}