{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.moment-of-truth","name":"Moment of truth","alternateName":["critical customer moment"],"description":"An interaction with disproportionate influence on customer trust or perception.","disambiguatingDescription":"Here “Moment of truth” means: An interaction with disproportionate influence on customer trust or perception.","url":"https://pitch.dog/startupwords/terms/moment-of-truth/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}