{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.payback-period","name":"Payback period","alternateName":["CAC payback"],"description":"Time required for contribution from a customer to recover acquisition cost.","disambiguatingDescription":"Here “Payback period” means: Time required for contribution from a customer to recover acquisition cost.","url":"https://pitch.dog/startupwords/terms/payback-period/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}