{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.reactivation","name":"Reactivation","alternateName":["win-back"],"description":"Return of a previously inactive or churned customer to active use or purchase.","disambiguatingDescription":"Here “Reactivation” means: Return of a previously inactive or churned customer to active use or purchase.","url":"https://pitch.dog/startupwords/terms/reactivation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}