{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.route-to-market","name":"Route to market","alternateName":["RTM"],"description":"The channel and commercial path through which an offer reaches buyers.","disambiguatingDescription":"Here “Route to market” means: The channel and commercial path through which an offer reaches buyers.","url":"https://pitch.dog/startupwords/terms/route-to-market/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}