{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"revenue.willingness-to-pay","name":"Willingness to pay","alternateName":["WTP"],"description":"The maximum price a customer would accept under stated conditions.","disambiguatingDescription":"Here “Willingness to pay” means: The maximum price a customer would accept under stated conditions.","url":"https://pitch.dog/startupwords/terms/willingness-to-pay/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}