{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"startup.cac-payback-period","name":"CAC payback period","alternateName":["customer acquisition payback","payback"],"description":"The time required for gross profit from a customer to recover acquisition cost.","disambiguatingDescription":"Here “CAC payback period” means: The time required for gross profit from a customer to recover acquisition cost.","url":"https://pitch.dog/startupwords/terms/cac-payback-period/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}