{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.adjacency","name":"Adjacency","alternateName":["adjacent market"],"description":"A nearby market, customer, product or capability that can be entered using some existing strengths.","disambiguatingDescription":"Here “Adjacency” means: A nearby market, customer, product or capability that can be entered using some existing strengths.","url":"https://pitch.dog/startupwords/terms/adjacency/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}