{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.ansoff-matrix","name":"Ansoff matrix","alternateName":["product-market growth matrix"],"description":"A growth framework comparing existing and new products with existing and new markets.","disambiguatingDescription":"Here “Ansoff matrix” means: A growth framework comparing existing and new products with existing and new markets.","url":"https://pitch.dog/startupwords/terms/ansoff-matrix/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}