{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.blue-ocean-strategy","name":"Blue Ocean Strategy","alternateName":["blue ocean"],"description":"A framework for creating new demand and reducing direct competition by changing the factors on which an offering competes.","disambiguatingDescription":"Here “Blue Ocean Strategy” means: A framework for creating new demand and reducing direct competition by changing the factors on which an offering competes.","url":"https://pitch.dog/startupwords/terms/blue-ocean-strategy/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}