{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.business-to-business","name":"Business-to-business","alternateName":["B2B"],"description":"A model in which a company sells primarily to other organisations.","disambiguatingDescription":"Here “Business-to-business” means: A model in which a company sells primarily to other organisations.","url":"https://pitch.dog/startupwords/terms/business-to-business/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}