{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.cash-cow","name":"Cash cow","alternateName":["BCG cash cow"],"description":"In the BCG matrix, a high-share business in a lower-growth market expected to generate cash.","disambiguatingDescription":"Here “Cash cow” means: In the BCG matrix, a high-share business in a lower-growth market expected to generate cash.","url":"https://pitch.dog/startupwords/terms/cash-cow/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}