{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.customer-discovery","name":"Customer discovery","alternateName":["discovery interviews"],"description":"Structured learning with potential customers to test problems, behaviours and assumptions before scaling a solution.","disambiguatingDescription":"Here “Customer discovery” means: Structured learning with potential customers to test problems, behaviours and assumptions before scaling a solution.","url":"https://pitch.dog/startupwords/terms/customer-discovery/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}