{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.direct-to-consumer","name":"Direct-to-consumer","alternateName":["DTC","D2C"],"description":"A model in which a brand sells directly to end consumers rather than relying entirely on intermediaries.","disambiguatingDescription":"Here “Direct-to-consumer” means: A model in which a brand sells directly to end consumers rather than relying entirely on intermediaries.","url":"https://pitch.dog/startupwords/terms/direct-to-consumer/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}