{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.existing-alternative","name":"Existing alternative","alternateName":["current solution"],"description":"A current product, service, process or non-action customers use instead of the proposed offer.","disambiguatingDescription":"Here “Existing alternative” means: A current product, service, process or non-action customers use instead of the proposed offer.","url":"https://pitch.dog/startupwords/terms/existing-alternative/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}