{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.frame-of-reference","name":"Frame of reference","alternateName":["competitive frame"],"description":"The category or comparison set within which customers understand and evaluate an offer.","disambiguatingDescription":"Here “Frame of reference” means: The category or comparison set within which customers understand and evaluate an offer.","url":"https://pitch.dog/startupwords/terms/frame-of-reference/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}