{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.ge-mckinsey-matrix","name":"GE-McKinsey matrix","alternateName":["nine-box matrix"],"description":"A portfolio framework comparing industry attractiveness with business-unit competitive strength.","disambiguatingDescription":"Here “GE-McKinsey matrix” means: A portfolio framework comparing industry attractiveness with business-unit competitive strength.","url":"https://pitch.dog/startupwords/terms/ge-mckinsey-matrix/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}