{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.latent-demand","name":"Latent demand","alternateName":["hidden demand"],"description":"Potential demand not yet expressed because customers lack awareness, access or an adequate solution.","disambiguatingDescription":"Here “Latent demand” means: Potential demand not yet expressed because customers lack awareness, access or an adequate solution.","url":"https://pitch.dog/startupwords/terms/latent-demand/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}