{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.loss-leader","name":"Loss leader","alternateName":["traffic builder"],"description":"A product priced at little or no profit to attract demand for other profitable purchases.","disambiguatingDescription":"Here “Loss leader” means: A product priced at little or no profit to attract demand for other profitable purchases.","url":"https://pitch.dog/startupwords/terms/loss-leader/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}