{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.positioning-statement","name":"Positioning statement","alternateName":["brand positioning statement"],"description":"An internal formulation identifying target customer, frame of reference, benefit and reason to believe.","disambiguatingDescription":"Here “Positioning statement” means: An internal formulation identifying target customer, frame of reference, benefit and reason to believe.","url":"https://pitch.dog/startupwords/terms/positioning-statement/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}