{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.switching-cost","name":"Switching cost","alternateName":["cost to switch"],"description":"The financial, operational, technical, learning or emotional cost of changing providers.","disambiguatingDescription":"Here “Switching cost” means: The financial, operational, technical, learning or emotional cost of changing providers.","url":"https://pitch.dog/startupwords/terms/switching-cost/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}