{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.switching-trigger","name":"Switching trigger","alternateName":["change trigger"],"description":"An event or pressure that makes a customer consider changing from the current solution.","disambiguatingDescription":"Here “Switching trigger” means: An event or pressure that makes a customer consider changing from the current solution.","url":"https://pitch.dog/startupwords/terms/switching-trigger/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}