{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.threat-of-substitutes","name":"Threat of substitutes","alternateName":["substitution threat"],"description":"The likelihood that customers can solve the same need through a different product, method or category.","disambiguatingDescription":"Here “Threat of substitutes” means: The likelihood that customers can solve the same need through a different product, method or category.","url":"https://pitch.dog/startupwords/terms/threat-of-substitutes/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}