{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.total-addressable-market","name":"Total addressable market","alternateName":["TAM","total available market"],"description":"The total annual demand or revenue opportunity if a product captured every customer within a clearly defined market.","disambiguatingDescription":"Here “Total addressable market” means: The total annual demand or revenue opportunity if a product captured every customer within a clearly defined market.","url":"https://pitch.dog/startupwords/terms/total-addressable-market/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}