{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"strategy.user-persona","name":"User persona","alternateName":["product persona"],"description":"A research-based representation of a recurring user type and its needs or behaviours.","disambiguatingDescription":"Here “User persona” means: A research-based representation of a recurring user type and its needs or behaviours.","url":"https://pitch.dog/startupwords/terms/user-persona/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}