{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"sustainability.purpose-washing","name":"Purpose washing","alternateName":["values washing","mission washing"],"description":"Claiming a social purpose without credible alignment in decisions or operations.","disambiguatingDescription":"Here “Purpose washing” means: Claiming a social purpose without credible alignment in decisions or operations.","url":"https://pitch.dog/startupwords/terms/purpose-washing/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}