Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Account management

Also called: account servicing

ELI5

Ongoing commercial and relationship management of existing customers.

Used in conversation

“Who owns the recovery plan if account management moves in the wrong direction?”

Pitch context

You will see “Account management” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.