Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Acquisition

Also called: customer acquisition

ELI5

Gaining a new user, customer or account under a defined threshold.

Used in conversation

“Compare acquisition with the baseline cohort before calling it growth.”

Pitch context

You will see “Acquisition” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • AcquisitionThe same visible label “Acquisition” names different concepts.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.