Business Pitch Dictionary by pitch.dog
Pricing & commercial packaging · Core

Add-on

Also called: extra

ELI5

An optional additional feature, service or capacity sold on top of a base offer.

Used in conversation

“The pricing slide needs to separate add-on from the commercial assumptions around it.”

Pitch context

You will see “Add-on” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches pricing & commercial packaging.

Why it matters: It helps a reader interpret pricing & commercial packaging without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.