Business Pitch Dictionary by pitch.dog
Culture, transformation & change · Core

Adoption rate

Also called: uptake rate

ELI5

The proportion of the target group using the new process, system or behaviour.

Used in conversation

“How are we defining adoption rate in this deck?”

Pitch context

You will see “Adoption rate” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches culture, transformation & change.

Why it matters: In culture, transformation & change, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Sources & evidence · 2

Direct term-level sources and supporting source families.