Business Pitch Dictionary by pitch.dog
Founders & startup ecosystem · Core

Advisor

Also called: startup adviser

ELI5

Someone who gives expert guidance to the company.

Used in conversation

“The advisor's role and equity should be documented.”

Definition

A person formally or informally providing specialised guidance to a company.

Here “Advisor” means: A person formally or informally providing specialised guidance to a company.

Pitch context

You will see “Advisor” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches founders & startup ecosystem.

Why it matters: It helps a reader interpret founders & startup ecosystem without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.