Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Advocacy

Also called: customer advocacy

ELI5

Customer behaviour that voluntarily recommends, promotes or supports a company or product.

Used in conversation

“Track advocacy before the renewal conversation starts.”

Pitch context

You will see “Advocacy” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.