Business Pitch Dictionary by pitch.dog
Go-to-market models & channels · Core

Affiliate

Also called: affiliate partner

ELI5

A partner paid or rewarded for directing attributable traffic or sales.

Used in conversation

“Which version of affiliate should the board treat as current?”

Pitch context

You will see “Affiliate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches go-to-market models & channels.

Why it matters: It helps a reader interpret go-to-market models & channels without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • AffiliateThe same visible label “Affiliate” names different concepts.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.