Business & revenue models · Core

Affiliate model

Also called: affiliate revenue

ELI5

The business earns a fee for sending customers elsewhere.

Used in conversation

“The affiliate model should disclose commercial relationships.”

Definition

A model earning commission for referring customers to another seller.

Here “Affiliate model” means: A model earning commission for referring customers to another seller.

Pitch context

You will see “Affiliate model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.