Business & revenue models · Core
Affiliate model
Also called: affiliate revenue
ELI5
The business earns a fee for sending customers elsewhere.
Used in conversation
“The affiliate model should disclose commercial relationships.”
Definition
A model earning commission for referring customers to another seller.
Here “Affiliate model” means: A model earning commission for referring customers to another seller.
Pitch context
You will see “Affiliate model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.
Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16