Business Pitch Dictionary by pitch.dog
Business deck types · Working

Agency credentials

Also called: agency creds

ELI5

An agency's proof that it is right for the assignment.

Used in conversation

“The agency credentials should show the people who will actually work on the account.”

Definition

A credentials presentation prepared by an agency to demonstrate strategic, creative or delivery capability.

Here “Agency credentials” means: A credentials presentation prepared by an agency to demonstrate strategic, creative or delivery capability.

Pitch context

You will see “Agency credentials” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck types.

Why it matters: It helps a reader interpret business deck types without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.