Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

Annual growth rate

Also called: annual rate

ELI5

How much a number changed in a year.

Used in conversation

“The annual growth rate needs a comparable currency basis.”

Definition

Percentage change over one year.

Here “Annual growth rate” means: Percentage change over one year.

Pitch context

You will see “Annual growth rate” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.