Business Pitch Dictionary by pitch.dog
Assets, liabilities & equity · Core

Asset

Also called: economic resource

ELI5

A present economic resource controlled by an entity as a result of past events under the applicable framework.

Used in conversation

“Finance will reconcile asset before the board pack goes out.”

Pitch context

You will see “Asset” in financial models, budgets, board packs and investor materials when the discussion reaches assets, liabilities & equity.

Why it matters: In assets, liabilities & equity, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Sources & evidence · 4

Direct term-level sources and supporting source families.