Greenwashing, evidence & assurance · Working

Assurance criteria

Also called: suitable criteria

ELI5

The standards or rules used to evaluate reported information.

Used in conversation

“The team needs one controlled copy of assurance criteria, with an owner and date.”

Pitch context

You will see “Assurance criteria” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 9

Direct term-level sources and supporting source families.