Business Pitch Dictionary by pitch.dog
Greenwashing, evidence & assurance · Core

Assurance

Also called: assurance engagement, ESG assurance

ELI5

Independent work increasing confidence in sustainability information against stated criteria.

Used in conversation

“The control owner needs to resolve the exception around assurance.”

Pitch context

You will see “Assurance” in sustainability reports, impact decks, climate plans and assurance materials when the discussion reaches greenwashing, evidence & assurance.

Why it matters: In greenwashing, evidence & assurance, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • AuditAn audit is a specific assurance engagement under defined standards; assurance is the broader family of work that increases confidence in information.
Sources & evidence · 9

Direct term-level sources and supporting source families.