Business Pitch Dictionary by pitch.dog
Sales forecasting & productivity · Core

Average deal size

Also called: ADS

ELI5

Mean value of deals under a stated measure and period.

Used in conversation

“Compare average deal size with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Average deal size” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales forecasting & productivity.

Why it matters: It helps a reader interpret sales forecasting & productivity without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.