Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Core

Average revenue per account

Also called: ARPA

ELI5

Revenue divided by customer accounts under a stated period and account definition.

Used in conversation

“Keep average revenue per account on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Average revenue per account” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.