Business Pitch Dictionary by pitch.dog
OKRs, KPIs & performance goals · Core

Baseline

Also called: base case, starting point

ELI5

The starting measurement used for comparison.

Used in conversation

“Keep baseline on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Baseline” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Connected terms

  • BenchmarkA baseline is the starting reference for the same initiative or measure; a benchmark is an external or comparative reference.
  • Base caseThe search label “Base case” can route to both entries.
Sources & evidence · 13

Direct term-level sources and supporting source families.