Beauty parade
Also called: beauty contest, credentials pitch
ELI5
Several firms present so a client can choose one.
Used in conversation
“We are one of four firms in the beauty parade next Thursday.”
Definition
An informal term for a competitive presentation in which advisers or suppliers pitch to win an appointment.
Here “Beauty parade” means: An informal term for a competitive presentation in which advisers or suppliers pitch to win an appointment.
Pitch context
You will see “Beauty parade” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business pitch formats & situations.
Why it matters: It helps a reader interpret business pitch formats & situations without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16