Business Pitch Dictionary by pitch.dog
Sales forecasting & productivity · Core

Best case

Also called: upside forecast

ELI5

A forecast category for deals that may close in period but carry meaningful uncertainty.

Used in conversation

“The number is useful only if everyone calculates best case the same way.”

Pitch context

You will see “Best case” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales forecasting & productivity.

Why it matters: It helps a reader interpret sales forecasting & productivity without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.