Customers, users & segmentation · Core

Blocker

Also called: deal blocker

ELI5

Something or someone that can stop the deal.

Used in conversation

“Data residency is the current blocker.”

Definition

A person, condition or issue likely to prevent progress.

Here “Blocker” means: A person, condition or issue likely to prevent progress.

Pitch context

You will see “Blocker” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.