Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Body copy

Also called: body text

ELI5

The main explanatory or persuasive text beneath a headline.

Used in conversation

“The brief needs to say which audience should remember body copy.”

Pitch context

You will see “Body copy” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.