Business Pitch Dictionary by pitch.dog
Recurring revenue & contract metrics · Working

Book-to-bill ratio

Also called: book-to-bill

ELI5

Bookings or orders divided by billings or revenue for the same period, under a stated method.

Used in conversation

“Compare book-to-bill ratio with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Book-to-bill ratio” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches recurring revenue & contract metrics.

Why it matters: It helps a reader interpret recurring revenue & contract metrics without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Book-to-billThe search label “Book-to-bill” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.