Business Pitch Dictionary by pitch.dog
Brand foundations & identity · Core

Brand loyalty

Also called: loyalty

ELI5

A tendency to continue choosing or supporting a brand over time.

Used in conversation

“The work feels inconsistent because the team is using brand loyalty in three different ways.”

Pitch context

You will see “Brand loyalty” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand foundations & identity.

Why it matters: It helps a reader interpret brand foundations & identity without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Direct term-level sources and supporting source families.