Business Pitch Dictionary by pitch.dog
Brand foundations & identity · Core

Brand positioning

Also called: positioning

ELI5

The intended distinctive place a brand occupies in a target audience's mind relative to alternatives.

Used in conversation

“Tie brand positioning to observable choices in message, design and behaviour.”

Pitch context

You will see “Brand positioning” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand foundations & identity.

Why it matters: It helps a reader interpret brand foundations & identity without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • PositioningThe search label “positioning” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.